10 Best Visual Merchandising Softwares in 2025

If you are looking for visual merchandising software, you’re at the right place because our team:

• Tested Pazo and its competitors to understand capabilities of visual merchandising softwares
• Pored over hundred of user reviews on software rating sites like G2, Capterra and GetApp, so you wouldn't have to.

The result? A  hand-picked list of top 10 widely used visual merchandising softwares, with a detailed breakdown of each solution’s features, pricing, pros, cons and factors vital to make an informed decision. We know you’re eager to check out the list, but let’s quickly look at what exactly visual merchandising software is and why it is important for brand consistency and customer experience.

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What Is Visual Merchandising Software? 

Visual merchandising software is a digital platform that helps retail brands design, execute, and monitor how products, displays, and planograms appear inside physical stores. It enables retail teams to ensure that shelf displays, signages, fixtures, brand promotions, and planogram layouts are implemented correctly across all store locations.

Who Benefits From Visual Merchandising Software?

Visual merchandising software is used by multiple stakeholders across the retail ecosystem, including:

• Visual Merchandising (VM) Managers
  To ensure displays, signages, and planograms are implemented exactly as designed.
  
• Retail Operations Teams
  To oversee store readiness, execution, and compliance workflows.
  
• Zone Managers & Regional Managers
  To track store-level performance, escalate non-compliance, and validate display execution.
  
• Brand Promoters & Field Staff
  To capture photos, submit reports, and execute VM checklists from mobile devices.
  
• Merchandising Teams
  To plan product placements, monitor stock visibility, and optimize category displays.
  
• Franchise Owners & Store Managers
  To maintain brand consistency and reduce losses due to poor execution.
  

Key Factors for Choosing Visual Merchandising Software

1. Planogram Automation

• Ability to upload, distribute, and track planograms across store networks.
• Automatic version control and store-specific variations.
• AI-led planogram compliance checks (if available).

2. Photo-Led Store Audits

• Capture image proof via mobile.
• Tag photos by location, shelf, category, or fixture.
• Automated scoring, annotations, and side-by-side comparisons.

3. Store Communication

• Centralized communication between HQ and store teams.
• Real-time notifications for campaigns, display changes, or new VM guidelines.
• Ability to attach reference images, tasks, and SOPs.

4. Analytics & Dashboards

• Store-wise, zone-wise, display-wise compliance reports.
• Heatmaps, trend charts, and category performance data.
• Insights that link VM execution with sales, availability, and customer behavior.

5. AI-Powered Shelf Compliance

• Automatic detection of missing SKUs, misplaced displays, clutter, or shelf gaps.
• Scoring of display accuracy against guidelines.
• Faster audit cycles for large store networks.

6. Retail Execution Workflows

• Checklists for store readiness, VM tasks, and campaign deployment.
• SLA-based escalation for unresolved issues.
• End-to-end visibility for every campaign and display rollout.

7. Pricing & Scalability

• Ability to support 10 stores or 10,000 stores.
• Transparent tiered pricing.
• Enterprise-level security and integrations (POS, ERP, DAM, CRM).

8. Mobile-First Capabilities

• Offline mode
• Fast photo capture
• Multilingual support
• Simple interface for field teams
• Works on both Android and iOS

Selection Criteria Used for Curating the List of Best Visual Merchandising Softwares

To shortlist the top visual merchandising software platforms for 2025, we evaluated each tool based on:

1. Planogram Automation & Distribution
2. Photo-Led Store Audit Quality
3. AI Shelf Compliance & Computer Vision Accuracy
4. Retail Execution Features (tasks, checklists, SOPs)
5. Store Communication & Collaboration Tools
6. Omnichannel Consistency Capabilities
7. Mobile App Quality (speed, UX, offline mode)
8. Reporting, Dashboards & Insight Depth
9. Ease of Implementation & Scalability
10. Pricing Transparency & Value for Money
11. Integration Ecosystem (POS, ERP, DAM, SSO)
12. Customer Support + Success Framework

1. Pazo — Best for Retail Shelf Execution & Visual Merchandising Compliance

Pazo is a retail execution and visual merchandising software designed to help multi-store retail chains ensure display compliance, brand consistency, and perfect store execution. It brings together planogram distribution, photo-led store audits, AI shelf compliance, daily checklists, and campaign tracking into one unified platform.

Retail operations, VM managers, and regional teams use Pazo to ensure that every store follows brand guidelines exactly as planned—without manual follow-ups, WhatsApp chaos, or spreadsheet-based audits.

Key Features

1. AI-Powered Shelf Compliance

• Automatically detects missing SKUs, misplaced items, and shelf gaps.
• Compares store photos against planogram guidelines.
• Generates instant VM compliance scores.

2. Photo-Led Store Audits

• Capture and upload in-store display photos with timestamps and GPS.
• Tag photos by category, aisle, fixture, or campaign.
• Side-by-side comparison with reference images for faster approvals.

3. Planogram Distribution & Tracking

• Upload and distribute planograms based on store cluster, region, or format.
• Version control ensures only updated layouts reach store teams.
• Track acknowledgement and execution status in real time.

4. Retail Execution Workflows

• Custom checklists for VM tasks, daily store readiness, and campaign rollouts.
• SLA-based escalations for non-compliance.
• Campaign-wise progress dashboards.

5. Store Communication Hub

• Centralized communication between HQ and store teams.
• Push display guidelines, SOPs, and promotional assets instantly.
• Avoids fragmentation across WhatsApp, PDFs, and emails.

6. Analytics & Dashboards

• Store-wise and region-wise VM compliance reports.
• Display execution heatmaps.
• Automated insights for faster decision-making.

7. Mobile-First App for On-Ground Teams

• Offline audit capability.
• Superfast photo capture.
• Simple UI for promoters and store staff.

Best For

• Fashion & apparel brands
• Supermarkets & hypermarkets
• Consumer electronics
• QSR & convenience stores
• Beauty & cosmetics
• Pharmacy chains
• Footwear & lifestyle brands
• Franchise-model retail networks

Pros

• Strong execution workflows for multi-store operations
• Simple mobile experience for field teams
• Excellent campaign tracking & VM compliance scoring
• AI-led shelf analysis improves audit speed

Cons

• Deep analytics modules may require enterprise plans
• Custom workflows need initial configuration

Pricing

Pazo offers flexible pricing based on store count, modules, and enterprise needs.
Pricing is available on request.

Why Pazo Stands Out

Pazo excels because it combines visual merchandising, store audits, AI shelf compliance, and retail execution workflows in one mobile first platform. It is built specifically for multi-location retail brands looking to scale store consistency, speed up execution, and improve sales through better in-store visibility and customer experience.
Curious to see how Pazo works? We'd love to show you around, just book a quick call with our team and explore Pazo.

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2. IWD Platform (iwd.io)

IWD Platform is a visual-merchandising and planogram solution for creating 2D/3D layouts, deploying store guidelines, and analysing store performance.

Key Features

• Create 2D and 3D planograms & store layouts.
• Centralised asset repository + brand-guideline deployment. 
• Analytics tied to store execution & visual compliance. 

Pricing

Not publicly listed (vendor quote required).

Pros:

• Offers advanced 3D/2D layout tools which help accelerate VM rollout and reduce manual planogram time.
• Strong for brand consistency across formats and store networks (large brands cited).
• Good drag & drop UI + asset centralisation. 

Cons:

• Likely higher cost given advanced features (pricing not transparent) → may not suit smaller retail chains.
• Learning curve: 3D-planogram tools demand some training and change management.
• Requires strong internal planning/asset governance to fully leverage features (brand assets, 3D models, etc).
  
  

3. MockShop by LookDepot

MockShop is a visual merchandising software for creating virtual store mock-ups in 3D, designing product ranges and planograms.

Key Features

• Build realistic 3D store mock-ups via drag & drop.
• Import product imagery, link to backend systems and test layouts before physical setup. 

Pricing

One-time payment: approximately €9,800 flat rate.

Pros:

• Very strong in visualisation: helps brands test layouts and planograms virtually, saving time & physical effort.
• Good for display planning & range optimisation before going live.
• Flat-rate approach simplifies budgeting (for the one-time licence).
  
  

Cons:

• One-time payment may lack ongoing updates/support – may be less flexible for ongoing large chains.
• Focused heavily on layout/visualisation; may lack broader execution workflows (audits, mobile capture, etc) compared to full enterprise VM-software.
• Might require internal resource & time to maintain virtual 3D model library and digital assets.
  
  

4. LEAFIO AI Retail Platform

LEAFIO AI Platform is a retail-automation solution that covers merchandising, shelf-space optimisation, planogram automation and analytics — with an AI backbone. 

Key Features

• AI-driven planogram generation, inventory & category optimisation.
• Visual analytics & dashboards for SKU performance, display efficiency.

Pricing

Starts around US$1,000 (company-wide) per vendor source; actual quote varies. 

Pros:

• Strong analytics & AI support: visual reports help merchandisers identify issues quickly.
• Suitable for brands seeking automation and smarter decision-making rather than purely visual layout.
• Scalable cloud infrastructure for larger operations.

Cons:

• Some users report slower loading or less efficient workflows when dealing with very large datasets.
• May require higher technical maturity / IT support to implement AI modules fully.
• Pricing and modules may be complex (i.e., not just a simple plug-and-play VM tool).
  
  

5. PlanoHero

PlanoHero is a SaaS planogram & store layout tool offering planogram creation, analytics, mobile access, and planogram execution. 

Key Features

• Automated planogram generation, 3D visual tools, product-database integration.
• Send planograms to stores, track execution via mobile/photo reports, analytics.
  

Pricing

• Starter: US$149/month (up to 5 stores & basic features) 
• Pro: US$299/month 
• Enterprise: Custom pricing.

Pros:

• Good value for mid-sized chains: affordable entry level to planogram software.
• User-friendly; fast planogram execution & control. 
• Scalable and suited for chains starting their VM journey.
  

Cons:

• Feature-rich but may lack enterprise-grade depth compared to high-end VM/retail-execution platforms.
• Smaller entry tiers may not include all automation or large-store network features.
• Some advanced modules may require upgrade or additional cost.
  
  

6. BeatRoute

BeatRoute is a sales & field-execution platform that supports GT/MT field teams, route optimisation, planogram/share-of-shelf compliance, and retail execution workflows. 

Key Features

• Field sales automation, route planning, beat planning, distributor/retailer network management.
• Offers planogram & share-of-shelf compliance workflows in modern trade retail.

Pricing

Various user-based pricing; e.g., some reports: ~ ₹399/user/month (≈ US$5–6) in India for basic pack. BeatRoute+1

Pros:

• Strong for brands needing field-execution + merchandising compliance across distributor/retail networks.
• Mobile & route planning support; scalable for indirect channels.
• Flexible for GT/MT networks rather than just in-store VM.

Cons:

• Some users report extended support/service issues or UI reliability concerns.
• Not purely a VM-tool — if your focus is solely visual merchandising, you may need add-ons.
• May need configuration/customisation to suit specific merchandising workflows.
  
  

7. Cegid Retail Store Excellence

Cegid Retail Store Excellence (formerly StorIQ) is a retail operations & visual-merchandising task/compliance app that streamlines store communications, task management and brand-compliance across store networks.

Key Features

• Task management & store communications: assign tasks, checklists, audit workflows.
• Brand/visual-merchandising compliance modules: distribute VM guidelines and monitor execution. 

Pricing

Pricing available upon request.

Pros:

• Strong ease of use and user adoption; many retailers report faster rollout & store uptake.
• Very good for aligning store operations + visual compliance across large networks. 
• Good support and mobile-friendly.

Cons:

• Some users report app glitches, limitations in formatting/imaging. 
• Focus is broader retail operations rather than deep speciality VM analytics/3D layout — may require integration if you need planogram automation.
• Implementation still needs change management; some features may require custom configuration.
  
  

8. Impact Analytics

Impact Analytics is an AI-powered retail operations and merchandising analytics platform that covers pricing, promotions, space planning and merchandising insights (less specialised purely visual-merchandising software but relevant when merchandising + analytics converge). 

Key Features

• AI-modules for pricing, promotion effectiveness, category/store analytics.
• Space & merchandising-optimisation insights tied to visual merchandising outcomes.

Pricing

Not publicly listed. Quote required.

Pros:

• Strong analytics and optimisation engine — good if you want merchandising plus data science.
• Suitable for large retail chains looking at merchandising + performance, not just layout.

Cons:

• Less focused purely on visual merchandising/layout execution; may require more investments and integrations.
• The complexity may be overkill for smaller chains solely looking for VM/display compliance.
• Pricing and modules may be less transparent or require custom build.

9. Wooqer.ai

Wooqer.ai is an operations and compliance platform designed for multi-store retail chains to streamline store processes, audits, visual merchandising execution, and daily checklists. While not a pure planogram or VM design tool, it is widely used for on-ground execution, photo proof, and operational discipline. Its strength lies in simplifying store communication, task management, and performance monitoring across large retail networks.

Key Features

• Mobile-first task execution & store checklists
• Photo- and video-based store audits
• Visual merchandising execution tracking
• Workflow automation for store operations
• Customizable forms, SOPs, and audit templates
• Real-time dashboards for compliance and performance

Pricing

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Pricing is not publicly listed. Vendor quote required based on number of stores, modules, and workflow depth.

Pros:

• Very strong for store execution, compliance, and operational workflows.
• Highly customizable — retailers can build their own workflows, forms, and audits without coding.
• Mobile-first interface helps store teams adopt it quickly.
• Works well for brands needing structured store routines and VM proof-of-performance.

Cons:

• Does not provide planogram creation or deep category/space planning features.
• Requires internal process clarity — highly customizable systems need well-defined SOPs to gain full value.
• Analytics are good for audits but may feel limited for advanced merchandising or planogram-linked insights.

10. GetAmply

GetAmply is a retail execution and merchandising visibility platform built to help brands track in-store display execution, share-of-shelf, and promotion visibility using mobile data capture. It focuses on frontline execution, digital proof, and compliance rather than planogram creation. Ideal for brands that need real-time store insights and VM execution tracking across distributed retail networks.

Key Features

• Mobile app for capturing photos, videos, and display execution
• Promotion visibility tracking and share-of-shelf analytics
• Store-level merchandising audits
• Task assignment & completion tracking
• Real-time execution dashboards
• Route planning for field teams

Pricing

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Not publicly disclosed. Quote required based on usage, number of users, and modules.

Pros:

• Excellent for merchandising proof-of-performance and visibility tracking.
• Strong for distributed networks: CPG, FMCG, and brand promoters.
• Quick deployment and simple mobile workflows.
• Good alternative for brands that don’t need deep planogram tools but want VM execution visibility.

Cons:

• Not a full planogram design solution — no 2D/3D layout or shelf automation.
• May require integrations to connect with planogram tools for end-to-end visibility.
• Analytics focus more on execution and photos rather than deep merchandising optimization.

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NEXT STEPS: Picking the perfect visual merchandising software for you

Although we have provided all the information you’ll need to make a data-driven educated decision and shortlisted the best in the industry for you, choosing the right tool is no easy task.

Each has its own strengths and weaknesses, so it all comes down to what you need, your requirements, your budget and last but not the least your goal.

But there is one sure way to determine if our tool gets the job done your way and that's by testing it out to get the feel of its capabilities, interface and alignment with your team.Ready?

Since you are here, try our free plan by discussing your requirements, no strings attached, whatsoever. Schedule a demo with our team and see firsthand what Pazo can do for you and your business!

FAQS

1. What is the difference between planogram software and visual merchandising software?

• Planogram software focuses primarily on creating planograms and shelf layouts.
• Visual merchandising software includes planograms but also adds execution workflows, audits, communication, AI compliance, and reporting. In short: planogram tools help design displays; VM software ensures they are executed in the real world.
  

2. Which is the best visual merchandising software for large retail chains?

For large multi-location retail chains, platforms like Pazo, IWD Platform, Cegid Retail Store Excellence, and LEAFIO work best because they offer advanced execution workflows, AI compliance, and multi-store scalability.

3. Which visual merchandising software is best for small & mid-sized retailers?

Smaller retail brands or those just starting with planograms can consider tools like PlanoHero due to its affordable pricing and straightforward planogram features.

4. Do visual merchandising tools help increase store sales?

Yes. Consistent visual merchandising improves product visibility, reduces out-of-stock situations, enhances customer experience, and ensures campaigns are deployed on time — all contributing to higher sales and better margin performance.

5. Can AI improve visual merchandising execution?

Absolutely. Modern VM platforms use AI for:

• Shelf-gap detection
• Missing SKU alerts
• Planogram compliance scoring
• Automated photo verification
• Faster audit cycles

This drastically reduces manual effort and improves accuracy across store networks.

👉🏻CLICK HERE to Book a free demo of Pazo today 👈🏻