Company
Jockey India, managed by Page Industries Limited since 1994, brings Jockey International's legacy of quality and innovation to the Indian market. Renowned for innerwear, activewear, and loungewear for men, women, and children, the brand operates over 1,100 exclusive outlets and is widely available in multi-brand stores, offering comfort and style tailored to Indian consumers.
Background
Jockey India, a renowned brand in the innerwear and apparel industry, faced operational challenges in maintaining consistency and efficiency across its expansive network of stores. To address these issues, Jockey partnered with Pazo, an operational excellence platform, to streamline processes, ensure uniform store standards, and enhance customer satisfaction.
This case study explores how Pazo’s innovative solutions transformed Jockey’s store operations, delivering measurable improvements and paving the way for continued operational excellence.
"Pazo has been instrumental in transforming our store operations. The platform’s live image updates, geo-tracking, and customizable checklists have given us unprecedented visibility into our stores, helping us deliver a consistent and premium customer experience. It’s a partnership that continues to drive efficiency and excellence across our network."
Amit Kumar Athghara,
Assistant General Manager
Challenges
Delayed Task Turnaround
Struggled to track how quickly tasks were completed across stores.
Inconsistent Store Monitoring
Limited visibility into daily store conditions and execution standards.
Heavy Manual Work
Relied on paperwork and manual processes for reporting and task tracking.
Lack of Real-Time Insights
No instant access to live store updates or issue alerts.
Untracked Team Performance
Difficult to measure staff productivity or task adherence.
Inconsistent Visual Merchandising Execution
Store displays didn’t always align with brand guidelines, affecting customer experience.
Implementation
Customizable Checklists
Starting with five daily and two ad-hoc checklists, Jockey now uses eight daily and four ad-hoc checklists tailored to their needs.
Geo-Tracking and Ticketing
These features provided store-level insights, enabling area managers to track operations and resolve issues promptly.
Live Image Updates
Real-time visuals ensured immediate visibility of store conditions.
Comprehensive Training
A phased approach, including initial trials, user training, and regular refresher sessions, ensured seamless adoption across teams.
Benefits
The benefits of implementing Pazo extended across various facets of the organization:
Enhanced Store Visibility and Streamlined Operations
Area managers and head office teams can monitor store health, track visits, review checklists, and oversee PJPs in real-time, reducing inefficiencies and costs.
Improved Customer Experience
Store damages are quickly resolved, ensuring a consistent and premium brand experience.
Efficiency Gains
Live updates and geo-tracking reduce store visits, freeing area managers for strategic tasks.
Continuous Improvement
Features like AI-based planogram image comparison were introduced, though still in early adoption stages
