Ensuring Successful Product Visibility & In-Store Execution for New Launches
A new product launch is a critical moment for any retail brand. Proper shelf execution during launch directly impacts product visibility, customer awareness, and early sales performance. Missing displays, incorrect placement, or poor availability can significantly reduce launch success.
The New Product Launch Shelf Checklist helps retail teams ensure that newly launched products are displayed correctly, available on shelves, and aligned with brand and merchandising guidelines from day one.
Product Availability Impact
- Is the new product available on shelves on the launch date?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Is sufficient stock available to support launch demand?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are all SKUs and variants of the new product available?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Is backroom stock available for quick replenishment?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are out-of-stock risks communicated to the store manager?
☐ Yes
☐ No
If No, Reason: ________________________________________________
Shelf Placement & Visibility Impact
- Is the new product placed in the approved shelf location?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Is the product positioned at eye level or priority shelf space as planned?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are facings allocated as per launch guidelines?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Is the product clearly visible without obstruction?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Is the shelf area clean and well-organised around the new product?
☐ Yes
☐ No
If No, Reason: ________________________________________________
Pricing & Labeling Impact
- Is the correct price label displayed for the new product?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are promotional or introductory prices applied correctly?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are barcodes and SKU labels visible and scannable?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are shelf talkers or launch tags displayed where applicable?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Is pricing updated accurately in the POS system?
☐ Yes
☐ No
If No, Reason: ________________________________________________
Visual Merchandising Impact
- Is the new product displayed as per VM or planogram guidelines?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are launch creatives, tent cards, or signage displayed correctly?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are promotional displays neat and aligned with brand standards?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are mannequins or feature displays updated if required?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Is the launch display free from damaged or incorrect materials?
☐ Yes
☐ No
If No, Reason: ________________________________________________
Execution & Compliance Impact
- Have store staff been informed about the new product launch?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are staff able to guide customers about the new product?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Is launch execution verified and signed off by the supervisor?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are execution issues reported immediately?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Is launch compliance reviewed during audits or store visits?
☐ Yes
☐ No
If No, Reason: ________________________________________________
Benefits of New Product Launch Shelf Checklist
1. Strong Launch Visibility
Ensures new products are prominently displayed and easily noticed by customers.
2. Faster Sales Uptake
Improves early sell-through by ensuring correct placement, pricing, and availability.
3. Consistent Brand Execution
Maintains uniform launch standards across all stores.
4. Reduced Launch Errors
Minimises issues such as missing stock, incorrect pricing, or poor shelf placement.
How Can Pazo Enhance Your New Product Launch Shelf Checklist?
- Digitise launch checklists for real-time tracking
- Assign launch tasks and monitor execution across stores
- Ensure consistent launch compliance across locations
- Capture launch issues with reasons and photos
- Gain insights into launch execution performance
Book a demo and start a free trial to see how Pazo helps ensure successful new product launches.
