Retail Product Launch Software That Drives Execution at Scale

Launching a new product across 5 stores is easy. Across 500? That's where most retail teams struggle. Pazo's Retail Product Launch Software is purpose-built to help operations leaders coordinate every detail — from checklist assignments to visual merchandising — with precision, speed, and complete visibility.

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Product Launches Audits the new product sales

Why Traditional Retail Launches Often Fail

Launching new campaigns in retail often feels chaotic:

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Coordinate with your team

Checklists are buried in email threads.

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Monitor timelines

Field teams don’t get updated SOPs on time.

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Share insights

There's no reliable proof of execution at store level.

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Hit all your goals

Delays and inconsistencies hurt campaign impact.

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How Pazo’s Retail Product Launch Software Works

Pazo helps retail ops and visual merchandising teams execute campaigns effortlessly:

Digitize Your Launch SOPs

Create launch checklists, planograms, and visual guidelines in a centralized system. No more PDFs or version chaos.

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Assign Tasks by Role, Region, or Store Format

Distribute responsibilities smartly — whether it’s to store managers, area supervisors, or front-line staff — based on geography or hierarchy.

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Empower Field Teams with Mobile Access

Team members use the Pazo mobile app to complete tasks, upload real-time photos, confirm SOPs, and get notified of any changes instantly.

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Track Launch Readiness in Real-Time

Operations leaders get a live dashboard to view progress, track compliance, and identify delays before they become risks.

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Get Photo Verification with AI Insights

Uploaded photos are auto-tagged and AI-reviewed to verify correct execution of displays, signage, and shelf arrangements.

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Cut survey times by 75% with the only task management app powered by computer vision.

Our exclusive grid-capture UI is built for how reps work.

Features Built for Scalable Retail Campaigns

Smart
Checklists

Assign geotagged, timestamped tasks to staff

Launch
Calendar

Schedule phased rollouts across stores

Mobile Task Execution

Enable execution without laptops or emails

Photo
Compliance

Verify planogram accuracy with image uploads

Communication Hub

Send last-minute updates across teams instantly

Dashboard Analytics

Monitor store readiness at a glance

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Why Pazo Over Other Retail Execution Tools?

While most retail platforms are either too rigid or too generic, Pazo is purpose-built for on-ground execution:

One app does it all:

Mobile-first : Works where your teams work — on the floor.

Highly configurable: Supports your unique workflows and hierarchy.

Fast deployment: Go live in days, not months.

Affordable pricing: Get enterprise-grade capabilities without breaking the budget.

Truly collaborate to implement best practices & have ear-on-ground

How do you deliver on feedback
before it’s too late?

It’s not just about getting visibility and ensuring your teams are updated with the latest product knowledge.

Every store is unique, and every process is affected differently with different field sales teams, depending on location and the demographic they are serving.

Leverage Pazo’s wall of comments to translate ground insights into brand-wide learnings. A tight feedback loop ensures your product is sold more effectively.

-Rudra Ghosh, CEO, Vermillion

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