How Pazo Transformed Visual Merchandising Audits for 1,500+ Stores

A leading Indian apparel brand was struggling to keep visual merchandising audits consistent and on time across more than 1,500 exclusive brand outlets, despite having strong VM guidelines and ambitious in-store campaigns. Store managers were losing hours every week building PPTs, hunting through WhatsApp groups, and replying to long email threads just to submit photos and checklists, while VM teams manually reviewed and stitched this unstructured data together across the entire network.

This case study explores how Pazo replaced those manual workflows with a single AI-powered app and central dashboard, turning VM audits into a fast, standardized, and highly compliant process at scale

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THE CHALLENGE

Before Pazo, one of India’s leading apparel brands faced significant bottlenecks in managing weekly visual merchandising audits across their 1,500+ exclusive outlets. Store managers juggled between lengthy PPT preparations, scattered WhatsApp groups, and endless email chains to submit their audit photos and store checklists.

Pazo has completely automated and standardized our VM audits. The entire process from submitting store photos to tracking compliance now happens in one place, in real time. We’ve saved thousands of hours while boosting consistency and compliance across every store.

Abhinav Gupta

VM Head, Leading Apparel Brand

86%

Increase in visual merchandising compliance

61%

Faster audit completion cycles

93%

Reduction in compliance-related escalations

42%

Higher store readiness before campaign rollouts

3X

Improvement in visibility across regional operations

KEY PAIN POINTS

Manual creation of audit decks, often taking 4+ hours per store every week

Unstructured, email-based communication slowing down reporting cycles

Inconsistent audit formats leading to missing or incomplete data across 1,500+ outlets

VM teams spending up to 15 hours every week manually reviewing and collating submissions

Poor tracking of compliance and delayed feedback

THE PAZO SOLUTION

Pazo replaced manual processes with a unified mobile app—empowering store teams to capture images and complete checklists digitally, right from the shop floor. Each submission syncs instantly to a central dashboard, visible to the VM audit team in real-time.

AI-driven validations flag incomplete or incorrect submissions, drastically reducing back-and-forths. The intuitive dashboard offers at-a-glance compliance, store performance tracking, and auto-generated reminders—ensuring nothing slips through the cracks.

Business Impact

Pazo delivers time savings, quality control, and compliance gains that reshape VM operations across 1,500+ stores.

Time Savings

With Pazo, store managers now complete audits directly from their phones, eliminating the need for time-consuming PPT preparation. This shift saved over 6,000 hours monthly across the network.

Automated Quality Control

AI-powered checks filter out errors, saving the VM team more than 60 hours each week in manual follow-ups. Store-level SOP adherence rose as issues are flagged and resolved rapidly.

Improved Compliance

Audit completion rates soared above 98%, with automated reminders ensuring consistent, on-time submissions across all outlets. Standardized audit formats and AI validation drove visual merchandising compliance to new highs.