Driving Shopper Attention & Campaign Effectiveness Through POSM Execution
Point-of-Sale Materials (POSM) such as standees, danglers, wobblers, shelf talkers, and posters play a vital role in influencing purchase decisions at the store level. Incorrect placement, missing materials, or outdated creatives can significantly reduce campaign impact.
The Point-of-Sale (POSM) Placement Checklist helps retail teams ensure POSM is placed correctly, visible to shoppers, and aligned with brand and campaign guidelines.
Point-of-Sale (POSM) Placement Checklist
POSM Availability Impact
- Are all required POSM materials available in the store?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Are the correct POSM types received (standees, shelf talkers, danglers, etc.)?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Are POSM materials in good condition and usable?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Are POSM quantities sufficient for the store layout?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Are missing POSM materials reported immediately?
☐ Yes
☐ No
If No, Reason: _________________________________________________
Placement & Visibility Impact
- Is POSM placed at approved high-visibility locations?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Is POSM positioned at customer eye-level where applicable?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Is POSM placed close to the promoted product or category?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Is POSM clearly visible without obstruction?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Is POSM placement consistent with campaign guidelines?
☐ Yes
☐ No
If No, Reason: _________________________________________________
Branding & Creative Impact
- Are brand logos, colours, and messages displayed correctly?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Are current campaign creatives used on POSM?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Are outdated or incorrect creatives removed?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Is POSM clean, neat, and visually appealing?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Does POSM align with overall brand guidelines?
☐ Yes
☐ No
If No, Reason: _________________________________________________
Pricing & Communication Impact
- Are prices or offers displayed correctly on POSM?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Are promotional messages clear and easy to understand?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Is pricing consistent with shelf labels and POS system?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Are offer validity dates visible where required?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Are expired offers or messages removed promptly?
☐ Yes
☐ No
If No, Reason: _________________________________________________
Monitoring & Compliance Impact
- Is POSM placement checked regularly during the campaign?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Are deviations from POSM guidelines documented?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Are corrective actions taken immediately for non-compliance?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Are repeated POSM issues escalated to management?
☐ Yes
☐ No
If No, Reason: _________________________________________________ - Is POSM compliance reviewed during audits or store visits?
☐ Yes
☐ No
If No, Reason: _________________________________________________
