Ensuring Clear Promotion Communication & Maximising Offer Impact
Offer visibility plays a crucial role in driving customer awareness, purchase decisions, and promotional success. Poorly displayed or unclear offers can lead to missed sales, customer confusion, and complaints at billing. The Offer Visibility Checklist helps ensure all offers, discounts, and promotions are clearly displayed, accurate, and consistently communicated across the store.
Offer Visibility Checklist
Entrance & High-Traffic Area Impact
- Are current offers clearly visible at the store entrance?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are offer standees or posters placed at high-traffic locations?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are promotional creatives clean and undamaged?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are outdated offer materials removed from the entrance area?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Is offer messaging easy to understand at first glance?
☐ Yes
☐ No
If No, Reason: ________________________________________________
Shelf & Product-Level Visibility Impact
- Are offer tags placed correctly near eligible products?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are shelf talkers or wobblers clearly visible to customers?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Do offer labels match the correct product SKUs?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are promotional prices displayed clearly on shelves?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are offer signs aligned with planogram and VM guidelines?
☐ Yes
☐ No
If No, Reason: ________________________________________________
POS & Billing Area Impact
- Are offers clearly displayed near the billing counter?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are billing staff aware of ongoing offers?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are offers applied correctly in the POS system?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are offer conditions communicated clearly at checkout?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are customer disputes related to offers avoided?
☐ Yes
☐ No
If No, Reason: ________________________________________________
Communication & Accuracy Impact
- Is offer validity period clearly mentioned on creatives?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are terms and conditions readable and accurate?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are expired offers removed immediately?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Is offer messaging consistent across store touchpoints?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are misleading or incorrect offers avoided?
☐ Yes
☐ No
If No, Reason: ________________________________________________
Monitoring & Compliance Impact
- Is offer visibility checked daily?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are offer execution issues logged and tracked?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are repeated offer visibility issues reviewed?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Are corrective actions taken promptly for offer gaps?
☐ Yes
☐ No
If No, Reason: ________________________________________________ - Is offer visibility reviewed during audits or store visits?
☐ Yes
☐ No
If No, Reason: ________________________________________________
