Pazo News


“The only thing that is constant is change” – Heraclitus

We are excited to announce that we will be known as PAZO. It means “Peaceful Operations”, and with this rebranding, our mission is to make your day to day operational management more efficient, easier and simpler.

New identity

PAZ means PEACE in Spanish, and the smiling O represents OPERATIONS

After understanding our customers and their evolving expectations, we have created a brand identity that can relate to our customers. While it’s a complete change in the brand name, we are staying true to our core values. We have always focused on making the processes of operations management more easier and are now on a mission to bring a smile on the face of our users and hence the smiling face in our logo.

TRAKD was an identity created in a very short time. However, there was a long thought process involved in rebranding to PAZO. Here are the few rules that we stuck to.

1. Name should be readable and writable

A brand name should be readable, writable and easy to pronounce. TRAKD was becoming difficult for our current and potential clients to pronounce and was misspelled several times. Hence, PAZO!

2. Short, punchy and memorable

A brand name must be short, punchy and always stays in memory. We realized longer the name, the harder it is to grab people. PAZO quickly sticks into your mind.

3. Sounds good and unique

A brand name has to look good when you write it down and sound cool when you say it. PAZO  is unique as well.

4. It should be an emotion

We feel PAZO evokes an emotion and it directly relates to what our product does, it’s the feeling we want people to experience when they use PAZO.

5. Have a .com

Our new website is, this is a transition from which was an India specific domain.

This is an exciting time for us, as we make a giant leap towards the next stage. We would like to take this opportunity to thank all of you for your immense support and riding along with us.