Case Study

Brand Factory

Being an Indian leader in fashion, Brand Factory relies on PAZO to run their operations across all their retail stores.

Founded in 2006, Brand Factory (operated by Future Group) is a fashion retail chain that sells several Indian and International brands to individuals.

With more than 69 stores across 28 cities the company is one of the most successful fashion chains in India.
Brand Factory’s phenomenal success led to rapid expansion. The company already operated in 40 stores when celebrating its 11th birthday. With such a growth new challenges emerged.

Among others, it became difficult for the Head Office to overview the operations across its existing stores and the ones to be newly added. Therefore, Brand Factory introduced PAZO, to achieve transparency along all their standard operating procedures.

The Challenges

Every day myriads of operating procedures have to be performed at Brand Factory. Staff from various departments such as Facility Management, Warehousing, Logistics, and Cashiering etc. filled multiple checklists through pen and paper. In total, more than 30 registers had to be maintained across all stores, resulting in
tedious and error-prone manual work. Reviewing these checklists consumed many resources and slowed down the decision-making process.

It became apparent to the Management that communication represented an additional challenge to scaling. Teams at Brand Factory used WhatsApp to organize
themselves and run operations smoothly. Employees reported issues in chats, which were then resolved. However, WhatsApp is not designed for businesses and their needs.

With a growing scale, it became ever more challenging to keep track of tasks, issues and internal communication with WhatsApp. PAZO solved this problem for Brand Factory by gathering all operational communication in its service. Again, allowing the organization to regain visibility of their communication.

The Solution

One important goal was to knock off all the registers which had to be mandatorily kept for three years as a statutory compliance. Not only, were these registers the result of hundreds of hours of work, also were they causing unnecessary inventory costs.

PAZO offered a key advantage: Real-time visibility of back- and frontend operations, resulting in the ability to digitalize ALL paperbased processes. In only 2 days, PAZO was implemented across all stores at Brand Factory. Nowadays, employees at Brand Factory turn to PAZO whenever they had to fill in a paper-based checklist. With increased employee discipline, PAZO offers real-time visual proof for all stores. While checklists used to be randomly checked with small samples, PAZO makes it possible to automatically review ALL checklists. Supervisors at Brand Factory are now able to review ALL procedures frequently and accurately with 100% certainty.

One way Brand Factory uses PAZO is to regain visibility over its Visual Merchandising. In the past, managers used to track all in-store changes with weekly presentations and communicated over WhatsApp with all stores to ensure unified store experiences. Implementing PAZO allowed Managers to communicate the desired customer experience efficiently and to track the implementation of their change requests.

The real-time aspect of the software solution enabled Brand Factory to create an escalation matrix which informs supervisors instantly whenever procedures haven’t been completed by the respondent at the right time. Subsequently, Brand Factory is able to resolve inconsistencies across its store experiences faster and more efficiently using PAZO.

The Benefits

  • Real-time visibility of all procedures at levels of hierarchy, instead of multiple days of delay.
  • 100% certainty over the procedures, instead of mere sample testing (no false positives anymore).
  • Tracking of agency performance made easier.
Latest Industry News

How to Improve Operational Excellence in the Retail Industry?

A wave of digital technology, designed to make retail leaner and smarter, is shaping a new environment for the industry that bears little resemblance to the shop floors of the past. So how will these all sorts of technologies impact operational excellence in retails? The answer lies in the inverse of the question, as only organizations with a sufficiently high level of operational excellence will gain any benefit from this next stage of retail evolution.

This high-level of required excellence can only be accomplished via an incremental and maturity-based approach to operational excellence as well as the best fundamental people engagement practices. All these factors directly or indirectly affect the retail industry and in this blog, we will see how the retail industry is fighting disruption with operational excellence.

How to improve retail operations:

Operational excellence should not be confused with operational improvement or operational innovation. Those terms refer to achieving high performance via existing modes of operation: ensuring that work is done as it ought to be to reduce errors, costs, and delays but without fundamentally changing how that particular work gets accomplished.

Operational excellence means coming up with better and new ways of developing products, filling orders, and providing customer service, or doing any other activity that an organization performs.

1. Don’t Forget Visual Merchandising:

visual merchandising in retail store improve tips challenges

Operational excellence in the retail industry can be improved and optimized by visual merchandising as well. Try to create attractive displays of your products and set a tone along with a sense of expectation. To be honest, sometimes, you aren’t just selling a product – you’re selling an experience and with better operational excellence, you can generate a pleasing display of merchandise which will send a message to the would-be buyer, and so does a sloppy, unkempt table.

Even the height at which items are placed can make a big difference. Some retail professionals use a retail planogram, a type of diagram, to detail the placement of items in a retail store.

2. Implement Automation:

retail operational excellence


Another indisputable way to improve operational excellence is automation! Time spent on tedious tasks is the time that could have been better spent on higher impact areas of your retail operations. What you can do is select a perfect web-app or a mobile app for your needs which will assist you to achieve better operational excellence. Like- go for an application that has automation in it so that you won’t have to do repetitive tasks; again and again!

Now, with these more time-consuming, repetitive tasks automated, you’ll be more efficient and better able to devote time to other areas of your business. Apart from all these aforementioned methods, you can talk with an organization who are into simplifying retail industry operations. PAZO can assist you in unraveling all retail-related functions and operations by digitizing the manual paper-based checklists. Schedule and automate daily, weekly and monthly checklists as per the organizational needs.

If you wish to know more, please click here: PAZO Retail Management Software.

3. Aesthetics Improves Excellence:

visual merchandising in retail store improve tips challenges

In the retail industry, one of the most pivotal things is aesthetics because you want to sell your products and it can be achieved via grabbing their attention via colors, designs, and proper execution. Many established brands and new names are trying their luck in retail marketing and companies are trying their best to capture the attention of potential clients and increase their sales. Provide perfect visual delight to your customers and convince them to at least check your store and products once. Retail stores are spending a good amount of money on aesthetics; the better you project yourself the more desired attention you will get in return!

When you have everything in place you are directly improving your operational excellence. Your prospects and customers will start noticing that your store is well-maintained and they’ll show more interest in your store and products. Achieve better operational excellence because the concept of beauty and aesthetic sense is not only restricted to the display window, but the whole store must be designed and organized in such a way that it meets the customers’ expectations and motivates them to explore more and find suitable products for themselves ending in sales.

4. Provide Better Training:

retail operational excellence

Try to have an online repository (maybe in your retail mobile app or a web app) where you can upload all training documents and videos! The motive here is to get trained better and be ready for any retail related circumstances. When employees receive retail training, they develop skills that boost the sales of the business and this leads to increased revenue. Training and development are the indispensable tools that are critically essential for retail business. The intention of training is always to ensure that employees achieve the business goals of an organization and to achieve operational excellence.

If you’re somehow giving proper training to your staff you’re directly improving your operational activities. No matter how skilled and experienced a salesperson is, if they have no adequate knowledge of the products and service that they are bringing into the market, they will not be successful at selling. Good training impacts positively on your operations and it is directly reflected on your ROI and sales…

5. Proper Communications:

retail operational excellence

Internal communication is important no matter what business you’re in, but it’s especially so in retail, where the way you communicate with your employees is likely to be reflected in how they interact with your customers! Of course, internal communication in retail is difficult, but it’s so important! This is not an uncommon problem in retail; maybe you’ve even experienced it yourself.

Pazo Retail Store Management helps you to set the tone for the best shopping experience for your customers by monitoring:

  • Products display & placements
  • Store atmosphere and Ambience
  • Aesthetics
  • Digital Signages
  • Store Space Management
  • Other exterior or interior designs, etc.
  • Communication between the stores
  • Store opening and closing checklist
  • Virtual tour of the stores
  • Easy Visual Merchandising Implementation, etc.

All types of Visual Merchandising work can be executed through centralized communications solution with Pazo which allows retailers to communicate with each store, and if necessary, each employee within the store. Keep a track of images of all your store’s displays, lighting, floor plans, product shelves, and digital signage boards, etc. in one dashboard. With PAZO, you can check your store interiors and exteriors to ensure the customers can easily view the hotspots and merchandise.

Also, see: Merchandising Checklist For Retailers

PAZO can assist you in achieving better communications via mobile application or web-app. You can easily send messages across all departments in the retail sector and get notified when proper actions are taken on the same. Also, PAZO can help you solve myriads of real-time issues with the help of its Communication feature.

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